August 29, 2016

FYI and DBS Are Going Places with Their First-Ever Content Marketing Partnership

FYI™, A+E Networks® Asia’s contemporary lifestyle network, and DBS, Southeast Asia’s largest bank, today announced they are launching a strategic content marketing partnership to create a premium television and online experience in the travel sphere. As part of the partnership, FYI will provide custom-branded content for the DBS Altitude Visa Signature Card, transporting audiences to the world’s most exciting destinations and delivering extraordinary experiences. The exclusive venture is the first-of-its-kind for FYI, and will encompass the network’s broadcast and social channels, as well as DBS’ digital platform for its DBS Altitude Visa Signature Card.

FYI is the first network of its kind for the modern world – an upscale inspiration engine that fuels what we call improvised living. For your inspiration, for your imagination or for your innovation, FYI embraces an adventurous, personalised, non-prescriptive approach to peoples’ tastes, space, look, journey and more. FYI covers a range of experiences that reflect how people actually live their lives today, not constrained by one passion or interest.

The DBS Altitude Visa Signature Card is a credit card targeted at jetsetters who want their spending to bring them to their next travel destination faster. The card offers frequent travelers the fastest way to earn miles, with up to three miles per dollar spend.

“This partnership taps into FYI’s strength as a leader in lifestyle programming and leverages our experience and authentic content for an immersive campaign that caters to the interests and passions of today’s astute traveler. As a trusted window to the world, our viewers have come to associate FYI with the best of travel. When DBS spoke to us about wanting to strengthen their reputation in this space, it was a natural fit to team up with them and extend access to our programming for their DBS Altitude Visa Signature Card customers. Now everyone can travel, whether figuratively or literally, with FYI and DBS,” said Prem Kamath, Deputy Managing Director, A+E Networks Asia.

“The DBS Altitude Visa Signature Card is all about giving our members who love traveling to new locales the opportunity to get there faster. This collaboration not only extends that commitment to take them places by showcasing hotspots around the world, but also provides them with invaluable insights and advice that they can use the next time they travel. There are synergies between both brands and what we represent. It’s a perfect addition to what we currently offer; a true enhancement to our cardholders’ travel experience,” said Anthony Seow, Managing Director and Head, Cards & Unsecured Loans, DBS Bank Singapore.

Designed with the global traveler in mind, the collaboration centers on customised lifestyle short-form videos that FYI will produce and specially curated content for the DBS Altitude Visa Signature Card. The vignettes will feature a series of practical travel tip videos, as well as highlights from two of its most popular travel series, COOLEST PLACES ON EARTH and DESTINATION FLAVOUR for DBS’ websites and branches. DBS will also present a travel block on FYI every Tuesday from 8-11 pm and on Sunday nights from 6-9 pm from 30 August, which includes both series along with FAR FLUNG WITH GARY MEHIGAN.

To celebrate the partnership, FYI and DBS are giving away a trip to Australia where five lucky winners will get to meet the host of FYI’s DESTINATION FLAVOUR, Adam Liaw. Every $500 spend on the DBS Altitude Visa Signature Card entitles the cardholders to one chance to win a 5D4N trip for two. Cardholders simply have register online ( to enter the contest from now till 30 November.

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About FYI™:
For your inspiration, for your imagination or for your innovation, FYI™ is a personalized experience for each viewer. The channel embraces the way audiences live their lives – proudly-hyphenated and not constrained by one passion or interest. Never an instruction manual and always an inspiration engine, FYI™ offers viewers a more adventurous, personalized and non-prescriptive approach to programming with a range of stories that aims to inspire improvised living.

About DBS:

DBS - Living, Breathing Asia
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific.

DBS is at the forefront of leveraging digital technology to shape the future of banking, and has been named “World’s Best Digital Bank” by Euromoney. The bank has also been recognised for its leadership in the region, having been conferred “Asia’s Best Bank” by The Banker and Euromoney, and “Asian Bank of the Year” by IFR Asia. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 22,000 staff, representing over 40 nationalities. For more information, please visit

About A+E Networks Asia
A+E Networks™ Asia is owned by the award-winning, global media content company, A+E Networks™, which is dedicated to offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks Asia is comprised of Lifetime®, HISTORY®, FYI™ (formerly bio.®), H2™ and Crime & Investigation™. A+E Networks Asia operates and distributes its portfolio in Singapore, Malaysia, Brunei, Hong Kong, Fiji, Macau, Taiwan, Korea, Cambodia, Indonesia, the Philippines, Papua New Guinea, Palau, Myanmar, Laos and Thailand. Globally, A+E Networks’ channels and branded programming reach more than 330 million households in over 160 countries.