A+E Networks' FYI and Samsung Galaxy Life Launch First-Ever content Marketing Partnership in Asia
SINGAPORE, July 15, 2016 – FYI™, A+E Networks® Asia’s contemporary lifestyle network, has embarked on a first-of-its-kind content marketing partnership with Samsung Galaxy Life. It is part of the channel’s digital-led strategy which enables FYI to further extend its popular content to a new generation of consumers, by working with like-minded digital partners to produce bespoke branded content.
FYI™, which reaches nearly 7 million households across 14 South East Asian countries, is offering partners such as Samsung Galaxy Life exclusive short-form content, themed around key genres such as fashion, food, travel and home improvement. This content will then be shared across FYI’s broadcast and social channels, as well as its partners’ own digital platforms.
“FYI™ is a unique television brand for the digital age and the partnership with Samsung Galaxy Life is the first of many that will reflect our digital distribution strategy. The tailored content that we are creating blends both FYI™ and Samsung’s passion points together to engage with an audience of digital natives for whom it is relevant and exciting,” said Prem Kamath, Deputy Managing Director, A+E Networks Asia.
The FYI™ and Samsung Galaxy Life partnership has started to engage consumers through exclusive contests, FYI editorial pieces and short-form programs from popular series on the channel, such as ‘Kocktails with Khloe” and “Food Porn”, on the Samsung Galaxy Life mobile app in Singapore, Malaysia, Philippines and Taiwan.
As part of the partnership, FYI viewers will have access to Samsung Galaxy Life Amazing Experience campaign which offers quarterly themed contests revolving around travel, fashion, dining and entertainment with prizes ranging from makeovers to dinners at Michelin-starred restaurants to holiday destinations.
“This is our first television partnership for Galaxy Life, and we are thrilled that FYI™ shares the same vision for creating contemporary life experiences for our consumers. We always endeavour to enhance consumer experiences and this collaboration will definitely amplify the benefits of the Samsung Galaxy Life rewards programme to new and existing Samsung Galaxy mobile users,” said Irene Ng, Vice-President, Corporate Marketing, Samsung Southeast Asia and Oceania.
The first phase of the Samsung Galaxy Life Amazing Experience FYI™ campaign is complete, with the next phase due to commence next month, themed around food. Starting 10 August, consumers in Singapore, Malaysia, Philippines and Taiwan will be able to enter the contest on the Samsung Galaxy Life app to win a dining experience for two at a Michelin-starred restaurant and the latest Samsung phone.
FYI™’s web content includes:
(1) Articles on Kocktails with Khloe
Kocktails with Khloe is a FYI™ TV talk show with Khloe Kardashian that raises the bar on the fun, surprising and real conversations that happen when friends get together at home to dish on their lives, pop culture, fashion, celebrity gossip and more.
(2) Short videos from Style Unzipped
Style Unzipped is a FYI™ TV series where designers, celebrity stylists and fashion experts, including the likes of Dita Von Teese and Arianne Phillips, weigh in on the history of clothing and accessories we wear today - from the origins of the bikini, to the military significance of the pea coat.
(3) Short videos from Food Porn
Food Porn is a FYI™ TV series where our show host, Michael Chernow, takes on the cultural phenomenon in search of the most buzzed about food in America. Viewers will follow Michael as he travels across the U.S.A to meet today’s tastemakers, the everyday people behind the delicious online posts; and discover what makes the meal so distinctive and worthy to share online.
For your inspiration, for your imagination or for your innovation, FYI™ is a personalized experience for each viewer. The channel embraces the way audiences live their lives – proudly-hyphenated and not constrained by one passion or interest. Never an instruction manual and always an inspiration engine, FYI™ offers viewers a more adventurous, personalized and non-prescriptive approach to programming with a range of stories that aims to inspire improvised living.
About A+E Networks Asia
A+E Networks® Asia is owned by the award-winning, global media content company, A+E Networks, which is dedicated to offering consumers a diverse communications environment ranging from linear channels to websites, to DVDs, gaming and educational software. A+E Networks Asia is comprised of Lifetime®, HISTORY®, FYI™ (formerly bio.®), H2™ and Crime & Investigation®. A+E Networks Asia operates and distributes its portfolio in Singapore, Malaysia, Brunei, Hong Kong, Fiji, Macau, Taiwan, Korea, Cambodia, Indonesia, the Philippines, Papua New Guinea, Palau, Myanmar, Laos and Thailand. Globally, A+E Networks’ channels and branded programming reach more than 330 million households in over 160 countries.
About Samsung Galaxy Life
Galaxy Life is a loyalty program for Samsung Galaxy mobile phone and tablet users. It serves as the Galaxy user’s passport to amazing experiences and special privileges. Samsung Galaxy Life aims to give consumers more out of life through exclusive deals and offers that are expected to deliver surprises. Consumers can join a community that will allow them to receive personalised, curated and exclusive content optimised especially for their devices. The app is available in Malaysia, Philippines, Singapore, and Taiwan.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
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